In recent years, many marketing, cultural, and brand consulting firms have begun incorporating semiotics into their practices. Unfortunately, the theory behind this practical extension has taken root in poisoned soil. As one of these consulting firms states: Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in …
How to Organize (or Order) Your Thoughts
We live in a noisy world. Noise disturbs and disorders our cognition. This twofold interruptionโdisturbance being the shaking of our thoughts and disorder being the consequent disarray, the placing of thoughts where they do not belongโrequires a twofold resolution. First, we have to block the noise. Second, we have to learn to inquire. Blocking the …
On Succeeding within a System
โAny educational system aiming at a complete adjustment between education and society will tend both to restrict education to what will lead to success in the world, and to restrict success in the world to those persons who have been good pupils of the system.โ -T.S. Eliot, 1962: Notes towards the Definition Culture (2nd edition), …
