Practical Semiotics

In recent years, many marketing, cultural, and brand consulting firms have begun incorporating semiotics into their practices. Unfortunately, the theory behind this practical extension has taken root in poisoned soil. As one of these consulting firms states: Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in …

Communication: Distraction and Focus

I do not believe it an exaggeration to name Byung-Chul Han as today's most provocative living philosopher. His books are brief treatisesโ€”long essays, reallyโ€”that pierce holes in the widely-accepted narratives about our present. Many of his claims have proven prescient, as the detriments to culture rendered by our sudden and violent immersion in an environment …

Rest and Action

To make a rare foray into popular culture, there is a genre of music, particular prevalent on YouTube, called "lo-fi hip hop". The significance of the term "lo-fi" is itself an interesting case study in the stipulated and conventional meaning of language. But, leaving that history to the side, we may say that today this …