On Memes and Machiavelli [15 Minute Insight]

A 15 Minute Insight on what memes affect socially and culturally, how, and why it's not necessarily a good thing--quite probably bad, in fact. ...a meme does nothing to persuade intellectually itself, but relies upon some conceptual framework already and otherwise established. It might alter that conceptual framework, but does so only incidentally, through an …